Content Marketing Manager

Summary/objective 

Produce and manage high-performing content across channels in support of three major business initiatives: demand generation, customer retention, and partner enablement 

Essential functions 

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions. 

• Produce and manage high-performing content across channels in support of three major business initiatives: demand generation, customer retention, and partner enablement  
• Develop, own and execute against multi-channel content calendar   
• Establish Apptega as a thought-leader by publishing original research, interviews with experts, how-to guides, blog posts, and whitepapers  
• Develop SEO-rich articles that raise organic visibility across high-intent searches  
• Create sales and partner enablement resources, such as case studies, competitive battlecards and one-pagers   

• Work directly with Apptega customers and industry thought leaders to develop multimedia content that establishes Apptega’s expertise in the space  
• Create and own dashboards that assess performance of content and social channels 
   

Requirements

Competencies 

• 3-5 years of experience in marketing communications, journalism, writing and editing or a related field  
• A proven track record of content development that is directly tied to measurable KPIs 
• Strong copywriter and content producer with a portfolio of work you can share 
• Basic understanding of SEO best practices and how to implement them to increase the reach and discovery of content 
• Intellectually curious and can quickly develop expertise in complex subject matter 
• High-motor individual who works quickly and independently, and holds themself to a high standard of performance  

• Relevant college degree (Marketing preferred) 

Preferred education and experience 

• Experience in cybersecurity, GRC or related fields a strong plus  
• Experience with Hubspot, Google Analytics and common email marketing solutions strong plusses 

Benefits

What you get:   

• Competitive salary and comprehensive benefits package.
• Opportunities to work on challenging and impactful projects.
• Mentorship and opportunities for career advancement.
• A supportive and collaborative workplace culture.
• Exposure to cutting-edge technologies in the compliance and cybersecurity sector.
• On-the-job training and professional development opportunities.

Apptega Position Perks: 

·       Base salary plus incentives 

·       Unlimited Paid Time Off  

·       Medical, Dental & Vision Coverage 

·       Retirement Plan (401k with Matching Funds) 

·       Training & Development 

·       Office Snacks 

·       Gym membership on-site