We are seeking a creative and enthusiastic PR and Marketing Junior Copywriter to assist in the development and execution of compelling content across various marketing channels. As a member of our marketing team, you will play a key role in crafting persuasive and engaging copy that promotes our brand, products, and services while maintaining a consistent brand voice. This position offers an exciting opportunity for a talented writer to gain valuable experience in the PR and marketing field.
Key Responsibilities
- Content Creation – Write and edit high-quality, persuasive copy for a wide range of marketing materials, including but not limited to blog posts, social media content, email campaigns, press releases, brochures, white pages, product documenation and website copy.
- Brand Consistency – Ensure all written content aligns with our brand guidelines, maintaining a consistent tone, style, and messaging across all platforms.
- Research – Conduct research on industry trends, competitors, and target audiences to inform content creation and strategy.
- Collaboration – Collaborate closely with the marketing team, graphic designers, and other stakeholders to develop integrated marketing campaigns that resonate with our audience.
- Editing and Proofreading – Review and proofread content to ensure accuracy, clarity, and adherence to established style and grammar guidelines.
- Social Media – Contribute to social media content planning and execution, including writing engaging captions and posts that drive user engagement.
- SEO Optimization – Implement basic SEO strategies to improve the discoverability and visibility of our content.
- Analytics – Monitor and analyze the performance of content using analytics tools to make data-driven improvements and recommendations.
- Adaptability – Stay up-to-date with industry trends and emerging platforms to suggest innovative content ideas.
Requirements
– Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
– Strong writing and editing skills with exceptional attention to detail.
– A portfolio of writing samples that demonstrate creative and persuasive writing abilities.
– Basic understanding of digital marketing concepts and SEO best practices.
– Familiarity with social media platforms and their content requirements.
– Excellent organizational and time-management skills.
– Ability to work effectively in a collaborative team environment.
– Strong communication and interpersonal skills.
