At Skillshare, we are on a mission to foster a global community where curiosity and lifelong learning thrive. We are seeking a Marketing Analyst who is passionate about insights and analytics to join our vibrant team. As a member of our marketing team, your expertise will contribute to understanding our dynamic user base, identifying market trends, and enhancing our marketing strategies. Your work will play a crucial role in expanding our reach and reinforcing our presence as a leading online learning community.
What you’ll do:
- Key Performance Analysis: Routinely track and scrutinize marketing KPIs, distilling data into actionable insights to drive campaign optimizations.
- Data-Driven Strategy Development: Analyze customer data, market trends, and digital campaign performance to inform strategic marketing decisions while ensuring alignment with business objectives.
- Cross-functional Collaboration: Serve as the analytical powerhouse within interdisciplinary teams, forging data-centric marketing initiatives that resonate with Skillshare’s diverse user base.
- Financial Planning: Work in tandem with the Finance team to inform the budgeting process and ongoing sales forecasting based and ROI on marketing performance analytics.
- Campaign Experimentation Support: Spearhead the analytical side of campaign testing, interpreting results to refine tactics and strategies, thus bolstering campaign efficacy and ROI.
- Analytics Tools Implementation: Support the implementation of new data analytics tools and techniques to forecast market trends and customer behavior.
Why we are excited about you:
- You have 2+ years of experience as a Marketing Analyst and a strong understanding of data analysis, visualization tools, and methodologies.
- You are skilled at presenting complex data findings in a clear and actionable manner to stakeholders at all levels.
- You possess a strategic mindset, with the ability to translate insights into effective marketing strategies.
- Your problem-solving approach is both creative and data-driven, allowing you to adapt and evolve strategies in a dynamic market.
- You exhibit strong leadership capabilities and a track record of proactive project management.
- You are comfortable working in a fast-paced, collaborative environment and can manage multiple projects simultaneously.
Why you are excited about us:
- Our team: We have a passionate, creative, and innovative team that is a lot of fun to work with.
- Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
- Remote culture: A healthy, productive working environment means different things for different people. We optimize for trust and invest in supporting remote teams, offer home office stipends for those that work best in their own space and co-working spaces for those that thrive in a social office environment, and focus on transparent communication to ensure an inclusive, equitable work environment for everyone.
- Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, offer home office stipends and co-working spaces in multiple cities, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.
- Benefits: We believe that doing your best work means living a full life. We support our team with unlimited PTO, gender-neutral parental leave, anniversary bonuses and sabbaticals, and healthy stipends for creativity, learning, and personal wellness.
Skillshare is an online learning community whose mission is to connect curious, lifelong learners everywhere – and, in so doing, build a more creative, more generous, and more prosperous world. Today, our community has grown to millions of members who come to Skillshare to learn creative and entrepreneurial skills, network with peers, and even teach a class themselves. We are backed by OMERS Growth Equity, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.
Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We work to ensure a consistent interview process, and inclusive work environment for all