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Senior Data Analyst


Company Description

Traackr is a global SaaS technology company providing a data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. Our customers range from some of the world’s largest companies in the beauty and personal care space to digitally native indie brands, which have all made influencer management and engagement a critical practice of their marketing and advertising programs. We are a remote-first company, and for the folks that like to meet in person, we have offices in San Francisco, New York, Boston, Paris, and London.

 

At Traackr, we’re lucky to have a team of kind, driven, and respectful humans from around the world. We operate on a culture of mutual respect, with core value pillars including:

  • Trust. We earn the trust of our team, customers, creators, and partners through transparency, predictability, and integrity. 
  • Diversity. We believe that bringing diverse perspectives to the table results in stronger outcomes. All are welcome.
  • Value. We strive to create tangible value for our customers and peers through our words and actions. We only succeed when our community succeeds. 
  • Ownership. We lead with action. We take pride in solving the hardest challenges and feel accountable towards our commitments. 
  • Mutual success. We share goals with each other and with our clients. Alignment, collaboration, and empathy are the cornerstones of our success. 

 

Our team also loves to have fun together, with lots of cool employee-led initiatives like the Traackr Summer Olympics annual workout challenge!

 

 

Job Description

About the role 

Traackr is seeking a Senior Data Analyst to join their Professional Services team. 

 

We have been organically developing our professional services offering over the last few years to support the growth of the business. The Professional Services team includes data analysts, who bring strong analytical and technical expertise, and consultants, who bring business expertise; both are responsible for delivering projects to Customers. The Senior Data Analyst reports to the Professional Services Director.

 

The objectives of Traackr’s Professional Services team are:

 

  • Become a strategic advisor to Traackr’s Enterprise Customers to help them optimize influencer programs by sharing best practices and developing advanced measurement solutions
  • Generate insights and thought leadership in the influencer marketing space that will contribute to Traackr’s innovation capabilities
  • Develop new data analysis methodologies and visualizations that can be prototyped as services and influence our future product developments
  • Help Customers make the most of their Traackr subscription by analyzing performance and offering strategic recommendations backed by data

 

The Senior Data Analyst will be the most senior team member with a strong technical background and will be responsible for leveraging Traackr’s extensive dataset, which includes millions of influencer performance and demo/psychographic data points, to help our clients optimize their influencer investment and performance. Key focus areas include performance measurement, spend optimization, and return on investment.

 

What you will do:  

  • Develop new and innovative ways for our clients to leverage data to understand the ROI of their investments with influencers
  • Collaborate with the Consultants and Client Partner teams to understand client needs and develop a methodology for fulfilling project requests
  • Coach other members of the data analytics team, helping them develop their scripting and data visualization skills
  • Extract, aggregate, and visualize data from Traackr’s data lake to identify trends and insights 
  • Document processes and identify areas to streamline workflow and make the team more efficient
  • Collaborate with the Data and Engineering teams to optimize our ability to access data and contribute to the product roadmap

 

Qualifications
  • Strong analytical capabilities
  • Experience in Influence Marketing space (must)
  • Experience with applied statistics (regression, segmentation, ANOVA, cluster analysis)
  • Ability to create pivot tables and run regression models
  • Experience with R or Python–statistical programming
  • Proficiency with programming languages like Python, Shell, and SQL
  • Experience running scripts/programs from the Linux/Unix/OSX command line (terminal)
  • Experience using data visualization to effectively communicate key  findings to stakeholders (Excel, Tableau, Data Studio, or R/Python) 
  • Experience with text analysis and building word clouds
  • Project management experience
  • Leadership skills and the ability to coach a team of junior analysts
  • An understanding of digital and social media marketing and measurement needs and goals for global enterprise brands
  • A business-driven mindset aiming to solve real business issues
  • Ability to interact meaningfully with brand clients
  • Ability to work independently and manage multiple priorities and tight deadlines
  • Experience working in an international environment within multiple time zones
  • Excellent written and verbal communication skills
  • Advanced degree in Math, Economics, Statistics, or a similar field
Additional Information

Benefits 

  • Competitive salary
  • Remote work, hybrid options, and home office set-up stipend 
  • Coworking office subscription 
  • Comprehensive health, dental, and life insurance for you and your dependents*
  • Open vacation policy and flexible holiday schedule 
  • Paid parental leave to let you spend valuable time with your loved ones
  • MacBooks are our standard
  • Career development, internal and external training opportunities
  • Employee-led DEIB task-force and annual Traackr Olympicss 

*Please note: Benefit programs vary by country/state of residency, are subject to eligibility requirements, and may be modified occasionally. Ask for more details about benefits in your specific region. 

Traackr is an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All your information will be kept confidential according to EEO guidelines.

Traackr Privacy Notice all questions, comments, and requests regarding data processing at Traackr Inc. should be addressed to datarequest@traackr.com



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