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WHO WE ARE:
EXTENTEAM is the #1 trusted outsourcer for property management professionals operating short-term rentals, vacation homes, multifamily communities, and boutique hotel properties.
WHAT WE DO:
We do support over +160 different property management brands throughout the United States. Our virtual team members work exclusively to supercharge guest services, reservations, marketing, bookkeeping, IT support, and other core business functions.
OUR CORE VALUES:
- MISSION ACCOMPLISHED: We Work Smart & Get Stuff Done.
- OWN YOUR STUFF: We Own Our Stuff.
- WALK THE TALK: We Do What We Say We’ll do.
- INTO THE WILD: We are Explorers.
- WORD AS BOND: Just Say It.
- ABOVE AND BEYOND: We Live Extenteam.
WHAT YOU WILL BE DOING:
The Marketing Manager will play a key role in driving our marketing efforts, with a focus on creating impactful campaigns, optimizing digital channels, and collaborating with internal and external stakeholders. Key responsibilities include:
1. Email Marketing Campaigns:
– Develop and execute compelling email marketing campaigns and newsletters.
– Implement engaging drip campaigns to grow the sales pipeline and achieve quarterly and annual objectives.
2. Digital Marketing Optimization:
– Continuously optimize web, SEO/SEM, marketing database, email, social media, and other advertising campaigns to meet performance goals.
– Develop new content and campaign ideas aligned with the broader marketing strategy.
3. Reporting and Analysis:
– Create and maintain monthly marketing KPI reports.
– Communicate results to stakeholders for digital marketing campaigns.
– Use data analysis skills to make informed decisions and tell compelling stories with the data.
4. Content Development:
– Build and manage a rich content/editorial calendar, including blog posts, whitepapers, case studies, ebooks, reports, webinars, and infographics.
– Collaborate with the design team to develop creative assets for campaigns.
5. Partnership Management:
– Serve as the primary point of contact for external marketing partners, providing direction and project management for digital agencies and contract designers.
– Manage an internal, remote technical marketer based overseas.
6. Lead Generation and Conversion:
– Grow new leads, including marketing-qualified leads, through calls-to-action, landing pages, and lead generation content.
– Manage marketing automation on HubSpot and optimize lead handling processes.
7. Analytics and Collaboration:
– Establish closed-loop analytics with the sales team to understand how inbound marketing activities contribute to customer acquisition.
– Coordinate go-to-market activities with the sales team, seeking input to improve deal conversion rates.
– Create sales enablement tools as required/agreed upon.
QUALIFICATIONS/SKILLS:
- Minimum of 4 years of professional marketing experience in a B2B environment.
- Agility and ability to switch gears quickly in a fast-paced company.
- Strong interpersonal, verbal, and written communication skills.
- Portfolio showcasing previous work and/or work samples.
- 2+ years of experience managing marketing automation on HubSpot.
- 2+ years of experience with Social Media, SEO, SEM, PPC, and email marketing.
- Google Analytics fluency; experience using TagManager and Webmaster Tools is a plus.
- Experience with website CMS, with WordPress preferred.
- Strong data analysis skills to inform decision-making.
- Experience with Google Suite to efficiently collaborate and communicate within the team.
- Detail-focused and multi-tasking oriented, with the ability to manage a high volume of tasks simultaneously.
- Ability to work with limited supervision in a fast-paced environment, demonstrating resilience and adaptability.
- Excellent organizational skills, ensuring effective time management and prioritization of tasks.
- Adobe Photoshop and/or InDesign experience is a plus, showcasing a creative and design-oriented skill set.
- Hospitality and/or real estate industry experience is a plus, providing a valuable understanding of the market dynamics and customer needs.
Location: Extenteam is based in Miami, FL, however, our workforce works all across the country and beyond, and this position can be done remotely from anywhere in the U.S.
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