A bit about us
GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand’s advertising.
Learn more at GroundTruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here.
A bit about you
We are looking for a skilled Production Graphic Designer to join our creative team and drive the creation of visually engaging assets across various digital platforms.
As a Production Graphic Designer with a specialization in banner ad design and a broad understanding of social media, video, and digital out-of-home (DOOH) mediums, you’ll play a pivotal role in helping our clients shaping their brand’s visual presence across multiple channels. You’ll collaborate closely with the design team and stakeholders to produce compelling and effective designs that resonate with their target audience.
Willing to work in night shift 6:30 PM to 3:30 AM IST (EST time zone)
- Conceptualize, design, and produce engaging and impactful banner ads for web and mobile platforms.
- Create visually compelling assets for social media platforms, including but not limited to static graphics and simple animations.
- Assist in the development of video content by creating graphics, titles, and visual elements for various digital platforms.
- Design digital out-of-home (DOOH) advertisements that effectively communicate brand message in public spaces.
- Collaborate with the design team to ensure consistency in brand identity and messaging across all digital channels.
- Adapt and modify existing designs to fit different formats and sizes while maintaining visual coherence and brand guidelines.
- Stay updated on industry trends and best practices in digital design for online and offline platforms.
This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below, are excited about the opportunity, and willing to learn, we’d love to hear from you.
- A Bachelor’s Degree or 1+ years of experience in a similar field: Graphic Design, Visual Communication, or related field.
- 1+ years of professional experience in graphic design, with a focus on banner ad design and familiarity with social media, video, and DOOH design.
- Willing to work in night shift 6:30 PM to 3:30 AM IST (EST time zone)
- Strong portfolio demonstrating expertise in designing for digital platforms, including banner ads, social media graphics, video, and DOOH.
- Understanding of design principles, typography, color theory, and layout techniques specific to digital mediums.
- Excellent communication skills and ability to collaborate effectively within a team.
- Detail-oriented mindset with a focus on accuracy and consistency in design work.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
What we offer:
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
- In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Covid home quarantine cover
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee assistance program
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program)
- Internet reimbursement
- Birthday treat reimbursement
- Home office set up
- Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- NPS employer match
- Meal card for tax benefit
- Special benefits on salary account
- New joiner relocation
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.