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Director of Sales, Central

Who We Are:

Green Grass Foods, Inc is the manufacturer of the best-selling brand, nutpods, a plant based, dairy-free alternative to half and half made from almonds and coconuts. Awarded as “Editor’s Pick” at the Natural Products Expo in its debut year, nutpods has grown tremendously online and at traditional brick and mortar retailers and is available nationwide. nutpods has fostered a cult following and is Certified Vegan, Gluten-Free, and OU Kosher, and is Whole30 Approved and non-GMO Project Verified.

Company Culture:

Our culture is of huge importance to the owners and team at nutpods. We are looking for people who will be a great fit. Here is what we love about our culture:

  • We are COLLABORATIVE, encouraging input from different perspectives.
  • We are KIND, communicating effectively and treating each other with respect.
  • We are AGILE, adapting to changing conditions while achieving our goals.
  • We are DATA-DRIVEN, embracing a test and learn culture.
  • We are RESOURCEFUL, creative thinkers finding optimal solutions in unexpected ways.

We are nutpods.

The nutpods team is a close-knit group, and we support each other’s personal and professional aspirations. Our team is poised for additional strong growth and we are looking for candidates who want to take a long-term journey with us.

Position Summary:

The Director of Sales, Central role is accountable for delivering annual operating plan results through:

  • Effective customer-based and fact-based selling strategies.
  • Development of winning relationships with the retail community including but not limited to Kroger.
  • Alignment and adherence to a disciplined net revenue management process.
  • Effective management of trade partners.
  • Working collaboratively with functional teammates in operations, finance, and marketing to leverage the collective strengths of our organization.

Essential Functions:

  • Net Revenue Management: Help implement and execute a disciplined management process that optimizes the gross sales-to-net sales equation.
    • Assist in building customer-specific annual plans including trade calendar development, assortment, merchandising, pricing, promotion, and all aspects of trade spending.
    • Adhere to trade spend budgets and meeting overall P/L goals via this net revenue management process.
  • Category Leadership: Lead the continued development of our category leadership strategy, which includes fact-based selling story development and collaboration with business insights team to optimize sales and profitability.
  • Winning Customer Relationships: Develop win-win customer relationships that position our company as the category expert and consultant for their business. The goal is to build strategic alliances that are sustainable over time for the company and our customers based on the complexities and dynamics present in the marketplace.
  • Sales & Operational Process: Execute the S&OP process build by sales and executive management in partnership with the supply chain and finance functional teams. This includes executing against a team approach to trade planning, forecasting, managing inventory, customer service, and issue resolution.
  • Communication: Develop strong lines of communication internally with the rest of the sales team and cross-functional colleagues, and externally with broker/distributor partners and others to ensure alignment across the business.

The position will be focused on supporting Kroger as the primary key account. Secondary accounts will be assigned.


  • BA/BS Degree preferred in related field (Business or Marketing).
  • Initiative: Self-starter who identifies and acts on opportunities to accelerate results.
  • Strategic + Creative Problem Solving: Ability to define the issue/opportunity, gather the facts, develop the range of solutions, sort out the strengths and limitations, and arrive at a recommendation that best meets the needs of the business.
  • Project Management: Strong project management skills; demonstrated ability to manage project from start to finish, including coordinating activities across multiple functional groups with non-direct reporting resources
  • Budget Management: Proven ability to effectively manage trade spend/selling expense budgets through a well-defined set of processes and methods.
  • Selling Story Development: Proven ability to proactively identify business opportunities/issues; mine the data, define the insights and build fact-based selling tools that support communication to customers.
  • Business Relationships: Must have strong “people” skills, ability to develop strong internal and external relationships and bring to bear your influence across our organization and externally to our customers.
  • Written and Verbal Communication: Highly developed written and verbal communication skills; ability to communicate status, plans, issues, and updates effectively, appropriately, and in a timely manner.
  • Organization and Execution: Highly organized; proven ability to effectively plan and execute to accomplish objectives.
  • Positive, supportive attitude.
  • High level of integrity and professionalism.
  • Systems: Proficient in Microsoft Excel and PowerPoint
  • Data: Familiarity with IRI/Nielsen, SPINs, Numerator, 84.51°, etc. data sets

Additional competencies for success at nutpods:

  • CUSTOMER SERVICE DEDICATION – Dedicated to listening and understanding customers, anticipating their needs, and giving top priority to customer satisfaction.
  • COLLABORATION – Working effectively within the organization to accomplish the mission, understand the values and vision, and integrate into all functional areas of the business.
  • TEAM INFLUENCE – Using appropriate interpersonal styles and methods to inspire and guide individuals toward goal achievement; modifying behaviors to accommodate the tasks, situations, and people involved.
  • DEVELOPMENT – Willing and able to develop skills and competencies to support current and future jobs.
  • INDIVIDUAL LEADERSHIP (INFLUENCE) – Using appropriate interpersonal styles and methods to inspire and guide individuals (customers, peers, and superiors) toward goal achievement; modifying behavior to accommodate tasks, situations, and individuals involved.
  • MAXIMIZING PERFORMANCE – Goal ownership oriented and open to coaching to optimize individual and company performance.
  • STRONG TEAM MEMBER – Focused on organizational goals, understands the importance of blending into teams and supporting strong morale and sense of purpose within the team. Understands why groups do what they do. Picks up intentions, needs, positions, values and motivational triggers of fellow team members.
  • FLEXIBILITY / ADAPTABILITY – The ability to readily modify, respond to, and integrate change with minimal personal resistance.
  • RESOURCEFUL – The ability to find quick and clever ways to overcome difficulties.


  • Base salary range of $120,000 to $190,000 per year, depending on education, experience, knowledge, skills, and abilities
  • Health Care Plan (Medical, Dental & Vision)
  • 401k Retirement Plan with company match
  • Life Insurance
  • Paid Time Off
  • New Parent Leave
  • Long Term Disability Insurance
  • Training & Development
  • Wellness Resources
About the company

nutpods is a plant-based creamer company based in Bellevue, WA. We sell a nut-based and oat-based plant-based creamer line. In 2019, nutpods was named Inc 5000’s 2nd fastest-growing privately-owned food and beverage company in the United States. We have passionate fans who live healthy lifestyles and who make our products part of their daily rituals. We are in the Eastgate area of Bellevue with 24 in-office employees. Candidate must be eligible to work in the U.S. This is a great company to work for if you are interested in sales and/or the food industry!

Check out our website, for more information on our company and products.

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