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Marketing Lifecycle Manager

About ONE

ONE’s mission is simple — financial progress. We’re doing this by creating simple solutions to help our customers save, spend, and grow their money — all in one place.

The U.S. consumer today deserves better. Millions of Americans today can’t access credit, build savings or wealth, and are left to manage their financial lives through multiple disconnected apps. Almost a quarter of U.S. adults are unbanked or underbanked and roughly 80% of fintech users rely on multiple accounts to manage their finances.

What makes us unique? We are backed by a preeminent fintech investor (Ribbit) and the world’s largest retailer (Walmart), maintain the speed and independence of a startup, and employ a strong (and growing) collection of world-class talent.

There’s never been a better moment to build a business that helps people achieve financial progress. Come build with us!

The role

We’re seeking a creative, innovative, and data-driven Lifecycle Marketing Manager to join our Marketing team reporting to our Head of Growth. In this role, you will be responsible for developing and executing multi-channel campaigns (email, mobile push, web push, in-app messaging, direct mail) to drive engagement across phases of the user journey – from onboarding, product adoption, engagement and retention.

This role is responsible for: 

  • Creating and optimizing triggered campaigns across multiple channels to drive user activation, engagement, referrals and cross-sell

  • Designing monthly and quarterly engagement plans, including weekly/monthly drip campaigns and multi-channel engagement journeys

  • Working with Analytics to analyze campaign performance to provide actionable recommendations to the marketing & product strategies based on performance

  • Own the strategy of lifecycle journeys and campaigns: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.

  • Deeply understanding the customer experience to influence your marketing strategy.

You bring
  • 5+ years of lifecycle marketing experience in the fintech space

  • Knowledge of marketing automation/CRM systems

  • Experienced in customer segmentation strategies

  • Execution oriented mindset

  • Experience with AB Testing, experiment development and reporting presentation

  • Have developed monthly and quarterly communication plans to increase app engagement, meet business KPIs and develop an authentic dialogue with customers

  • Have delivered quantifiable improvements while working on large customer databases

  • Have point of view on content strategy to reach and influence a target audience

  • Track record of collaborating and driving impact across cross-functional teams – Marketing, Product, Analytics, Design, Legal, and Operations

Pay Transparency

The estimated annual base salary for this position ranges from $125,000 to $140,000. Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience.  If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits.

What it’s like working @ ONE

Our teams collaborate remotely and in our work spaces in New York and Sacramento. 

  • Competitive cash

  • Benefits effective on day one 

  • Early access to a high potential, high growth fintech

  • Generous stock option packages in an early-stage startup

  • Remote friendly (anywhere in the US) and office friendly – you pick the schedule

  • Flexible time off programs – vacation, sick, paid parental leave, and paid caregiver leave

  • 401(k) plan with match

Leveling Philosophy

In order to thoughtfully scale the company and avoid downstream inequities, we’ve adopted a flat titling structure at ONE. Though we may occasionally post a role externally with a prefix such as “Senior” to reflect the external level of the position, we do not use prefixes in titles like that internally unless in a position which manages a team. Internal titles typically include your specific functional responsibility, such as engineering, product management or sales, and often include additional descriptors to ensure clarity of role and placement within our organization (i.e. “Engineer, Platform”, “Sales, Business Development” or “Manager, Talent”). Employees are paid commensurate with their experience and the internal level within ONE.

Inclusion & Belonging

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at

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