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3 tips on how to get LinkedIn users to see your recommendations

By Bob McIntosh

Elevate your hand if you happen to go to a LinkedIn person’s profile and get so far as the Suggestions part. Don’t really feel responsible if you happen to don’t. Hardly ever do most LinkedIn members journey that far down one other member’s LinkedIn profile. I normally don’t.

Now increase your hand if you happen to really feel the suggestions you proudly tout in your profile are useful or important to your small business. I don’t blame you if this request offers you pause. In spite of everything, the Suggestions part is anchored within the basement of your profile. It’s possible that even you’ve gotten forgotten about this part. We are inclined to neglect what we don’t see.

There was a time when Suggestions was one of the vital valued sections on the profile. That point was so way back that I can’t bear in mind when this was the case. My LinkedIn historian, Kevin Turner, jogged my memory of when Suggestions have been banished to the cellar of our profile, and we misplaced our skill to maneuver all our sections about:

“Suggestions have been banished to the underside of the profile round 04.07.2018 when the New Look was established.  Round ~03.2017 we misplaced the power to reorder, having the corresponding [recommendations] beneath every job, and the power to drag it to the highest of the profile.”

I consider there’s a section of the LinkedIn group who nonetheless believes within the worth of Suggestions, significantly enterprise people who use them as testimonials. I recall a few of my connections who would transfer their suggestions to under Abstract—because it was known as then—to spotlight the superb companies they supplied.

However I additionally consider suggestions on a job seeker’s profile can also be of nice profit. Take into consideration how some hiring authorities is perhaps extra excited about a candidate’s suggestions and never so excited about their abilities and endorsements. Studying some stellar suggestions might result in a phone name and subsequent conversations.

So, how do you direct guests to your Suggestions part? I put forth three options.

First answer: point out Suggestions in your About part

On condition that your About part attracts the eye of holiday makers, doesn’t it make sense to level your viewers to Suggestions inside this part? Sadly, we don’t but have the power to publish hyperlinks to Suggestions—much like the hyperlinks to our Present Employer and Schooling—so phrases should do.

Matt Warzel has this straightforward assertion in his About part: “I’ve earned 740+ LinkedIn suggestions.”

Otherwise you would possibly wish to give your guests a style of your suggestions by together with just a few excerpts from them. That is how I do it:

???? ?? ??????? ??? ????? ?? (???????? ???? MY ???????????????)

“Bob’s experience concerning LinkedIn is second to none. He’s all the time searching for methods to leverage the platform for the advantage of his shoppers and his approachable fashion makes it straightforward to work with him and perceive what he’s saying.”

“Bob is the actual deal. Together with his constantly revealed articles, tremendous actionable ideas and day by day dose of inspiration right here on LinkedIn, Bob is absolutely the King of all Issues Profession Associated. He made an look on my weekly dwell broadcast just a few months in the past, and the viewers liked him. No shock why.”

There are two different excerpts from a few of my suggestions I checklist in About . Following the excerpts, I direct guests to my Suggestions part by writing: “⬇️ ?????????? ?? ?????? ?? ???????????????? ?????? ?? ??? ?????? ?? ?? ??????? ⬇️”

Second answer: level guests to your suggestions in Expertise

If you wish to embody excerpts out of your present or earlier positions, they’ll make a splash as worthy accomplishments. As I inform my shoppers, “What others say about you weighs heavier than what you say about your self.”

Susan took our advertising and marketing division to higher heights together with her superior data of product advertising and marketing. She and her staff elevated income over the course of 10 years to the tune of $400 million {dollars}.

You may level your guests to your Suggestions part in the identical method you employ in About. Susan’s excerpt will be adopted with: “To learn extra testimonials, go to my Suggestions part.” Once more, it will be good to have a hyperlink bringing your guests to suggestions.

Third answer: level individuals to your suggestions in Volunteer Expertise

By this level, your guests have traversed an excellent distance in your profile, however why not direct them right here as nicely? I’ll learn an individual’s Volunteer Expertise part if I wish to know extra concerning the work they’ve accomplished. And sure, volunteer work is expertise.

Once more, the method is identical as it’s in your About and Expertise sections. Take one other instance of somebody who has volunteered to carry out duties for his alma mater:

“Jason put in countless hours growing the College of Massachusetts license plate initiative which has exceeded expectations by 30,000 members. There are a whole bunch of 1000’s of vehicles donning UMass license plates. That is particular.”

Jason writes: “To the total suggestion from the director of Alumni, scroll right down to my Suggestion part. Can a say it once more? It will be good to have a hyperlink to Suggestions.

It’s unlucky that you would be able to’t transfer your Suggestions part to the highest of your profile — like you may in your resume—or LinkedIn doesn’t permit you to hyperlink to it. For some individuals like Matt Warzel, he shows a whole bunch of suggestions to show his work. I ponder if he would wish to reorder his Suggestions part.

Picture by Andrea Piacquadio on

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