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4 Areas Where Customer Awareness in the Job Search is Key: Part 2 of 2 Articles


The opposite day I used to be looking out in our native grocery retailer for Sriracha Chili Sauce which my spouse wanted to make Thia Noodle Salad with Peanut Sauce. She had instructed me it was within the third isle with the opposite sauces, however I couldn’t discover it.

So, I requested the closest affiliate the place this elusive ingredient was. To my shock, the affiliate instructed me it was within the third isle with the opposite sauces. I swear I seemed all over the place. Once I checked out him puzzled, he mentioned, “Come on, I’ll take you to it.”

And certain sufficient it was within the third isle the place the opposite sauces have been. Did I go away the shop considering, “Bob was being Bob,” that the Sriracha Chili Sauce was hiding from me? No. I left the grocery retailer considering how the shop affiliate had demonstrated nice buyer consciousness.

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Like the shop affiliate, job seekers should exhibit nice buyer consciousness of their search. In the previous article, I identified how employers ought to present buyer consciousness. Now I’m going to handle 4 areas the place job seekers should present buyer consciousness:

  1. Analysis the place and firm
  2. Write a resume that speaks to the employer, not the ATS
  3. Carry out nicely within the interview
  4. Observe up respectfully

Analysis the place and firm, at the very least

How does this exhibit nice buyer consciousness? To begin with, the employer is a buyer. And not doing all your analysis is akin to the shop affiliate not understanding the place the Sriracha Chili Sauce was. You’ll not solely damage your possibilities of touchdown the job, additionally, you will offend the employer.

Have you ever ever interviewed somebody, and has that somebody proven up with out being ready? I guess it was embarrassing for the job candidate. And I guess you have been squirming in your seat. So don’t be that one that arrives unprepared and makes interviewers squirm of their seat.

Begin researching the place by rigorously dissecting the job advert. Checklist all of the necessary necessities in a column and subsequent to them write how one can meet the necessities. Trace: the necessary necessities are listed within the job advert underneath Fundamental {Qualifications} or Main {Qualifications}. Additionally pay attention to the Most popular {Qualifications}.

Sarah Johnston, a profession coach and former recruiter, suggests:

“Learn between the strains to raised perceive the tradition, reporting construction, and the precise job necessities. Contemplate that each bullet level within the job requirement part could possibly be become an interview query.”

Whenever you analysis the corporate, don’t rely solely on its web site. The content material you’ll discover there may be advertising and marketing materials and received’t inform the entire story. Dig deeper if the corporate is public by studying press releases and annual studies. This will provide you with a greater best of the corporate’s ache factors.

Go one step additional and attempt to ask individuals who work for the corporate in the event that they can provide you extra data. Figuring out somebody within the firm will likely be of nice assist in gathering details about the place—among the hidden necessities—and the corporate tradition and a few points it may be going through.

Write a resume that speaks to the employer, not the ATS

There’s been lots of scuttlebutt as to what the applicant monitoring system (ATS) is. Some declare it’s a system that selects resumes for hiring authorities to learn primarily based on key phrases and, subsequently, it’s essential to write resumes to “beat” the ATS.

Others declare it’s merely a system that shops resumes like a file cupboard the place hiring authorities can pluck them primarily based on key phrases they enter for specific jobs. For the sake of argument, let’s agree that each eventualities are potential. Let’s additionally say for the sake of argument that your resume have to be learn by human eyes.

Teegan Bartos, a profession coach and former recruiter, sums it up properly:

“On the finish of the day a human codes an ATS, a human allows numerous options of an ATS, a human units up the knock-out questions the ATS asks, a human being chooses to learn or not learn every software, a human is conducting the key phrase boolean search of their ATS database, and it’s the human being that clicks the button to ship the rejection notices out.”

Will it function glorious buyer consciousness if job seekers write their resumes to fulfill the ATS the corporate’s utilizing, whereas disregarding the integrity of their candidacy? In fact not. The resume have to be created to talk to the wants of the employer. It should shout, “I do know your wants, and I can clear up them.”

Among the many many attributes of a profitable resume are robust related accomplishment statements. The key phrase right here is “related.” When you may present accomplishments that imply one thing to the employer, you’re talking their language and indicating that you would be able to repeat them sooner or later.

Carry out nicely within the interview

The final word signal of robust buyer consciousness is pulling all of it collectively within the interview. You’ve performed analysis and submitted a resume that speaks to the employer’s wants. Now it’s essential to communicate to the traits that make you the perfect candidate.

These are traits that not solely present them you are able to do the job—these listed in your resume—but additionally communicate to your excellent character. Keep in mind to talk to some ache factors you seen within the job advert. Considered one of them may allude to being resilient.

Lisa Rangel, an govt resume author and former recruiter sums it up properly:

“One trait is to be ready to exhibit is resiliency. Have tales ready on the way you pivoted to achieve an surprising scenario or enterprise change. Use mishaps that might naturally happen within the interview as a possibility to point out how resilient and creative in your toes you’re. I firmly consider how somebody handles a mishap on an interview tells me extra about their resiliency than something they might put together for.”

This can be a nice instance of methods to deal with the powerful questions thrown at you throughout an interview. Demonstrating nice buyer consciousness doesn’t solely imply having the ability to reply questions that decision for optimistic outcomes. One query my purchasers get is, “Inform me a few time you made a mistake, and what did you study from it?”

Let’s get again to analysis. Sarah Johnston states above that having the ability to learn between the strains is a key part of predicting which sorts of questions may be requested. She provides this instance:

“Let’s say that the job description reads: ‘Establish, provoke, and drive course of enchancment options that may in the end present working efficiencies and synergies throughout the provide chain, leading to price discount and growing service stage to clients.’

“This could possibly be become a behavioral query within the interview: ‘Inform me a few time that you just recognized and drove a big course of enchancment resolution in a earlier position that led to elevated working effectivity. Inform me in regards to the resolution and the outcomes of the implementation.’”

Lastly, remember that first impressions do matter. I point out this as a result of all too typically I hear from my purchasers that they felt they did poorly as a result of they talked an excessive amount of, or they didn’t make eye contact, or they weren’t dressed appropriately. Particulars like these matter; they exhibit poor buyer consciousness.

As a result of interviews are sometimes performed by way of Zoom and different video platforms, you must take note of the next particulars: correct lighting, what’s in your background, decreasing noise and distractions, and the way you’re dressed. All of those particulars are a part of demonstrating glorious buyer consciousness.

Observe up respectfully

Following up with the interviewers completes the interview course of and demonstrates glorious buyer consciousness. When you suppose this a part of the journey doesn’t matter, you’re mistaken. As many as 75% of employers pay attention to candidates who don’t observe up, and as many as 20% base their hiring choice primarily based on observe up messages.

There are 4 concerns when following up: the way you observe up, while you observe up, with whom you observe up, and what do you embody in your follow-up notes.

There are two methods you may observe up, with e mail or by way of snail mail. The previous is most popular extra by employers and job candidates. It’s rapid and means that you can embody extra in your be aware. One may argue that thank-you notes present your age.

Whenever you observe up is vital. Typically talking, you don’t need to wait longer than 24 hours. If an interview takes place on a Friday, following up on Monday is appropriate.

The third consideration is with whom to observe up. The reply is easy; everybody who interviewed you receives a thank-you be aware. And every be aware is customized. Don’t ship the identical e mail to every interviewer and don’t ship one be aware to the lead interviewer, asking her to thank the opposite interviewers.

Lastly are the weather of your thank-you be aware:

1. Present your gratitude. Clearly you’re going to thank the interviewers for the time they took to interview you; in spite of everything, they’re busy people and doubtless don’t get pleasure from interviewing folks.

2. Reiterate you’re the proper individual for the job. That is the second most evident assertion you’ll make in your follow-up notes. Point out how you’ve got the required expertise and expertise and, very importantly, you’ve got the related accomplishments.

3. Attention-grabbing factors made on the interview. Present you have been paying consideration on the interview. Every individual with whom you spoke talked about one thing of curiosity, or requested a pertinent query. Impress them along with your listening expertise by revisiting these attention-grabbing factors.

4. Do some harm management: What number of candidates want they might have elaborated on a query, or completely blew it with a weak reply? Now’s your likelihood to right your reply.

5. Counsel an answer to an issue: Previous to the interview you have been unaware of an issue the corporate is going through. Now you realize about the issue. In case you have an answer to this downside, point out it in your follow-up or a extra intensive proposal.

6. You need the job: You instructed the interview committee on the finish of the interview that you really want the job. Reiterate this sentiment by stating it in you follow-up be aware, which will be so simple as asking what the following steps will entail. This exhibits your enthusiasm and honest curiosity within the place.


Demonstrating glorious buyer consciousness within the job-search course of is vital to your success in getting that desired job. Keep in mind to conduct thorough analysis, write a resume that’s written primarily based in your analysis, carry out stellar within the interview, and full the method by following up.





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