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How Boomers Can Shore Up Their Personal Brand with Wendy Marx [Podcast] – UNICORE

Podcast #225 – Wendy Marx Expands on How Boomers Can Shore Up Their Private Model


This week I’m talking with Wendy Marx who beforehand was on the podcast in episode 181. Wendy is a private branding knowledgeable and he or she lately wrote a weblog submit on job-hunt.org referred to as How Boomers Can Shore Up Their Personal Brand During the Pandemic

Wendy and I talk about and develop on what she mentioned in that submit.

This episode is sponsored by UNICORE. Try the UNICORE Community. Ensure that and decide up my newest e-book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life Third Version.

Now on to the podcast…

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What’s Private Branding?

Many individuals don’t understand they want a private model. They’ve been in enterprise all their lives. They don’t understand that this doesn’t imply something at this time – particularly with the web, outsourcing, AI, and automation.

You possibly can’t depend on what you’ve been. You now must market and model your self.

A private model is mostly a status – not a title. It’s what you’re about, your focus, your ardour, how individuals understand you.

Let’s stroll by the 5 factors of ‘shoring up your private model.’

    • Replace your social media.

Replace your picture (sure, it’s okay to point out your age). Continuously replace your profile.

You get extra skill in case you’re updating your web page. If it stays static, it doesn’t get as a lot visibility because it ought to.

Model your self – your social media profile shouldn’t be your resume.

It ought to have a tagline and inform some type of story about you.

On LinkedIn particularly, there’s an “About” part. This can be a excellent spot to elucidate what you’re keen about. You don’t wish to inform simply what you’re doing however why you’re doing it and what issues you remedy.

That makes a compelling model.

Your image ought to say one thing. What’s it telling individuals? Sensible? Skilled? Approachable?

Don’t look stiff. Have a pleasant, participating, and likable expression.

    • Create key messaging on your profiles and make your self participating

It’s really easy to be boring and that’s everybody’s default.

The profiles all sound the identical.

A number of the most completed individuals have probably the most boring profiles as a result of they’re afraid to advertise themselves.

Whenever you’re developing with the messaging, you wish to give you one thing distinctive.

In any other case, who cares?

You do this by asking individuals that you just’ve labored with to inform you what your particular sauce is.

Creating content material sounds daunting nevertheless it doesn’t need to be.

You possibly can take another person’s content material and add a bit message about it, put your individual spin on it, and share it.

The opposite factor that could be very massive is video.

Many individuals draw back from creating movies nevertheless it actually is an effective way to make a reference to individuals.

The extra content material you create the higher. 

It won’t be good at first however do it anyway. It should get higher.

2. Reconnect and heat up previous contacts

Folks 50+ have such a wealth of contacts they’ve constructed up through the years and it’s straightforward to overlook about them by the years.

On LinkedIn, it’s not the quantity, it’s the standard.

It’s about going again to these connections and reconnecting with them. Not only a “hiya” however being real and honest.

Have an interest within the individual. It’s not about you, it’s about what you may give to the opposite individual.

If you happen to haven’t talked to them in 20 years, you may nonetheless allow them to know that one thing occurred in your life and it made you consider them after which web site an antidote for that have with that individual. 

Individuals who knew you then nonetheless bear in mind you as you had been again then. They usually assume favorably from these instances. If you happen to’ve pivoted, that’s additionally one thing to share with them.

3. Develop new contacts

Our networks are oftentimes similar to us.

They’re individuals we could have labored with.

What makes a community so wealthy is in case you have contacts in a special business or totally different ages.

You may give to the youthful individual and study from that youthful individual.

We are likely to self-segregate and solely join with individuals our personal age, however we actually want to achieve out to particularly youthful individuals and develop relationships.

4. Get smarter

It’s straightforward to assume because you’ve completed college you’re finished studying. However, it’s essential to be a lifetime learner. 

Solely 36% of boomers reported protecting their expertise updated.


As a result of individuals assume since they’ve completed a lot why do they should study something new?

There may be an thought that you’re what you might be and don’t must study something new since you’re not going to get smarter.

Folks like which can be petrified of failing. Whenever you grow old, you are worried you could’t study it.

As an alternative of that mindset, it’s essential to go in with a progress mindset. Go in with gusto. Studying is enjoyable. 

5. Keep energetic and visual

You possibly can’t do that one time and assume you’ve gotten now branded your self. I

t must be constant as a result of in case you’re not on the market they assume you’ve vanished.

By persevering with to do that, you assist set up your model.

It’s additionally essential to develop a distinct segment that can make you distinctive. In any other case, you’re simply one in all 3 million individuals.

Hone in on what’s particular about what you’re doing.

Be constant and predictable. Don’t decide to one thing you may’t sustain. No matter you’re comfy with, be constant so individuals study to anticipate it from you.

Simply bear in mind, whether or not you realize it or now, you’ve gotten a model as a result of individuals consider you a sure approach.

It is probably not what you assume, so if it’s totally different you wish to turn into the model you need individuals to see.

To attain Wendy:

Electronic mail:  wendy@thrivingat50plus.com

Web site:  Thrivingat50plus.com

LinkedIn: Linkedin.com/in/wendyamarx/

Help the Present

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Marc invitations you to attach with him on LinkedIn.com/in/mrmiller. Simply embody within the connection request that you just take heed to this podcast. You possibly can search for UNICORE on FacebookLinkedIn, or @CareerPivot on Twitter. Please help the Repurpose Your Profession podcast by going to Careerpivot.com/donate.

Please jump over to CareerPivot.com and subscribe to get updates on this podcast and all the opposite happenings at UNICORE. You too can subscribe to the podcast on iTunesStitcher, the Google Podcasts app, Podbean, the Overcast app, or the Spotify app and on Pandora. Please think about writing a assessment on Apple Podcast or on Podchaser.com.

Marc Miller  

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