Workplace Tips

How the Pandemic Has Affected the Future of Work


The fourth industrial revolution has shifted our world into a brand new digital period and the pandemic has accelerated this from a motion to a direct necessity. Cognizant’s Middle for the Way forward for Work and Oxford Economics’ Work Forward most up-to-date report, The Work Ahead: Digital First (to Last), examines essentially the most important developments and techniques for companies all over the world to concentrate on and act on if they’re to make sure a profitable future of labor.

What is obvious, now greater than ever, is that firms that lagged behind on their digital transformation and those who haven’t advanced to maintain up on this digital period are positive to be hit the toughest, with some susceptible to changing into out of date. In actual fact, half (49%) of world companies anticipate COVID-19 to destroy conventional, non-digital enterprise, in addition to these that don’t transfer on-line aggressively sufficient. The findings of the report verify that digital competency is essential for the way forward for work.

Different findings embody:

The impact of the pandemic on employer/worker relationships

Enterprise leaders cited worker security (59%) and employee recognition (58%) as their present key priorities. Worker compensation and security are understandably a prime precedence, given how the pandemic has modified the enterprise panorama and compelled many firms to make tough choices in terms of workers. However this may change over time as new financial and labor dynamics form workforce methods, with new compensation fashions coming into play.

Nonetheless, the pandemic has additionally proven a necessity for better social protections, with nearly half of enterprise leaders (45%) anticipating higher entry to pay and advantages for freelancers. Greater than two-fifths (43%) additionally anticipate a drop in pay for extremely paid executives. There isn’t any doubt, nevertheless, that one of many greatest influences of the pandemic is enterprise leaders’ acceptance of home-working, as two-fifths (41%) foresee HR insurance policies having to be tailored to account for extra versatile approaches to distant working sooner or later.

The abilities wanted for advancing in careers are shifting

The pandemic has left society in a interval of existential doubt. Expertise has not solely triggered an adjustment in how we work however galvanized how we give it some thought. It has raised questions round how we’re valued and stay priceless in a world the place machines are more and more automating mundane work.

The idea of “upskilling” is one which has elevated in reputation – centered round human expertise buying expertise and proficiency that even the neatest machines can’t be outfitted with. When revisiting our report from 2016, enterprise leaders then have been much less receptive to the significance of innovation, the flexibility to create new and higher methods of working. Nonetheless, this idea has grown in recognition amongst enterprise leaders and is now thought to be an important talent for succeeding at work.

Then again, “strategic considering” is a talent that has considerably dropped in significance when in comparison with 2016, falling from second-ranked to the fifth most vital talent for enterprise leaders. This possible displays the present urge for food for disruptive methods of considering.

A brand new appreciation of applied sciences affect on work and society

We’re clearly getting into a brand new stage in our relationship with know-how. A decade into this new digital period and enterprise leaders voice a better appreciation for the promise and peril inherent in fashionable know-how. There’s a higher understanding of the facility of know-how, with extra agreeing that digital applied sciences will positively affect their employment, whether or not by defending them from being changed by robots and AI (44%) or serving to them keep employed (46%).

Unexpectedly, the report confirmed a decline in enterprise leaders’ perception that digital applied sciences improve private effectivity and productiveness – within the vary of 30 to 40%. This exhibits perception into the truth of our “all the time switched on” state of mind introduced on by know-how. The extra layers of know-how we at the moment are topic to in our digital working worlds have created an atmosphere the place staff are working longer hours, working extra intensely, and juggling extra calls for, however these layers appear to be having the knock-on impact of creating many people much less environment friendly and productive.

Digital shouldn’t be the silver bullet we as soon as thought it was

The core parts on the middle of this digitized world are the three A’s – AI, automation, and analytics. The report revealed that the additional enterprise leaders transfer into their know-how implementations, the extra they look like recognizing that none is a “silver bullet” that may be simply deployed to provide magical outcomes.

Creating this extra mature appreciation for what digital applied sciences can really do is a crucial step of the digital journey for each group. Whereas firms initially dragged their toes and debated how severely they need to take these 3 A’s, there’s now little doubt that mixed, they’re crucial for each group to remain in enterprise within the nice post-COVID reset.

We at the moment are deep within the period of “digital in follow”

It’s all nicely and good to consider the way forward for work, however this report exhibits how vital it’s for companies to behave, and now. When COVID-19 took over our lives, enterprise leaders needed to scrutinize every part from how and the place staff labored, to how they engaged with clients, to which services and products have been viable as buyer wants and behaviors switched, fairly actually, in a single day. It’s clear now that these companies with information mastery at their core have been one of the best at pivoting, adapting, and reinventing themselves on the fly.

And for the businesses which can be lagging? Digital transformation is now not a journey, however a key element in staying related and match for function. For the companies that don’t think about themselves to be “fashionable”, you quickly shall be – in any other case, you would face extinction on this digital period.

By Euan Davis, European Lead for Cognizant’s Middle for the Way forward for Work.



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