Resume Writing Tips

How to Create a Winning LinkedIn Cover Story Video (10 Step Guide)

Between the pandemic eliminating in-person interviews and shifts in social media tendencies, video has not too long ago grow to be an integral a part of the hiring course of for a lot of corporations world wide.

From Zoom interviews to pre-recorded video cover letters, it appears that evidently video is barely turning into a increasingly more fashionable side of the job hunt. As of April 2020, 86% of organizations were using virtual interviews nearly solely within the hiring course of. These numbers are predicted to extend, and in lots of instances stay excessive shifting ahead.

LinkedIn is all however confirming these predictions by introducing a number of new video-oriented options to their platform. The rollout began with LinkedIn tales and has now expanded to the LinkedIn Cowl Story, which provides you the chance to introduce your profile through video.

What’s a LinkedIn Cowl Story Video?

One of many new LinkedIn options in 2021 is the Linkedin Cowl Story Video. These movies is usually a most of 20 seconds lengthy and dwell in your LinkedIn profile.

Much like the video profile picture perform on Fb, your LinkedIn Cowl Story Video will reside in the identical space as your profile photograph. It doesn’t change your profile picture, per se, however they exist in the identical house.

After importing your cowl video, you’ll see an orange-colored circle seem on the sides of your profile picture. In search capabilities, your profile photograph will nonetheless seem as traditional. Nonetheless, when a viewer clicks in your profile, your Cowl Story Video will routinely start to play silently in your profile picture bubble. Customers can then select to click on on the video to activate the sound.

The place can I entry the LinkedIn Cowl Story Video?

On the time of publishing this text, you have to use the LinkedIn cellphone app to add or report the Cowl Story. Nonetheless, after saving the video, it needs to be viewable on each desktop and cell. 

Can the LinkedIn Banner be a video?

Sadly, the Cowl Story Video function solely applies to your profile picture, not your profile background photograph or banner. Nonetheless, in the event you’re on the Creator mode on LinkedIn and select to stream dwell movies, they’ll quickly seem within the banner part of your profile throughout your LinkedIn dwell stream.

Professionals and Cons of a Linkedin Cowl Story Video

Like all new technological advances, there are a couple of professionals and cons of this new LinkedIn function. Those that have embraced video content material will doubtless be excited to take their abilities to the following stage, whereas others would possibly cringe on the thought of getting to talk on digital camera. Many recruiters are additionally cautious of the potential biases that may come into play when incorporating video into the staffing course of. Right here’s a fast checklist of the professionals and cons of this new ingredient:


  • Alternative to share your character
  • Convey resume to life 
  • Simpler to offer context for profession gaps and modifications
  • Showcase public talking and video content material abilities


  • Potential for bias in recruiting course of based mostly on look, race, or talking abilities
  • Disadvantages for much less technically savvy of us
  • A poorly scripted or produced video would possibly really damage your possibilities of reaching your targets

UNICORE’s LinkedIn Optimization tool analyzes your LinkedIn profile towards jobs you’re fascinated with and business information to present you precisely which key phrases you’re lacking.

The way to make a video cowl story

Whether or not you’re a video professional or slightly nervous about diving in, these 10 steps will set you up for achievement when creating your LinkedIn Cowl Story Video:

  1. Decide your main aim of the quilt video. Are you in search of new job alternatives? Do you wish to set up your self as a thought chief and develop your following on LinkedIn? Getting clear on the aim of the video will assist offer you clear course for the next steps.
  2. Define your video script. Make observe of key phrases in your introduction, the primary level you wish to get throughout, and your fast conclusion to the LinkedIn video. No want to jot down out all the small print or make it excellent. This needs to be a bare-bones define.
  3. Write your script. When you’ve settled on crucial factors to notice, flesh out your define right into a full script. Check out the sentences aloud as you write to ensure it sounds pure.
  4. Have 2-3 trusted sources assessment your script. Hunt down suggestions from a couple of totally different folks. These could possibly be work colleagues, buddies, or household. Take their notes into consideration and make changes to your LinkedIn cowl video story script as you see match.
  5. Apply your script. You’ll want to assessment your script a number of instances earlier than making an attempt to shoot the video. The extra snug you might be together with your traces, the extra pure you’ll seem on digital camera, and also you’ll have far fewer recording makes an attempt.
  6. Arrange your video shoot house. Whilst you don’t want to rent a complete movie crew for a LinkedIn video, you must take note of the standard of your lighting, sound, and video. At all times make sure you have ample mild (pure or synthetic) coming from in entrance of you, take away any audio or visible distractions out of your house (youngsters, pets, litter in your workplace), and follow propping up your smartphone, digital camera, or webcam so that you’re capturing probably the most flattering angle.
  7. Put on knowledgeable outfit you’re feeling assured in. Gown for the job you need, not the job you’ve gotten, proper? Make certain that your outfit speaks to your sense of professionalism whereas additionally providing you with slightly additional confidence enhance on digital camera. Put on one thing that makes you content (and stand out in a great way).
  8. Shoot your video. And, motion! Shoot your LinkedIn cowl video in your ready house. Attempt holding for a couple of seconds at the start and finish of your video to permit room for enhancing. Be happy to report the script a couple of instances so you possibly can choose your favourite possibility.
  9. Edit your video. Most job seekers gained’t have to edit their video, however in the event you really feel compelled, you should utilize instruments like iMovie, InShot, or Premiere Professional to regulate the visible and audio facets of your video after recording.
  10. Add your video. When you’re glad together with your video, reserve it to your desktop or cellphone and add to the LinkedIn Cowl Story Video part of your profile. It is going to auto-play when guests take a look at your profile.

What to Discuss About In Your Video Cowl Story (5 Concepts)

Feeling stumped with regards to what to say in your LinkedIn Covery Story Video? Relying in your main aim for the video, there are a number of subjects to debate. Listed here are 5 concepts to think about when writing your video script.

Define your profession highlights

What are you most pleased with in your profession? Share a couple of fast statistics from current initiatives, a current award you acquired, or a narrative about how your workforce pulled off a giant accomplishment. This is a perfect inclusion for anybody in search of new job alternatives. 

Share your passions and private model area of interest

Let viewers know concerning the subjects you care about and what they will anticipate to see from you in your posts on LinkedIn. This subject is an effective selection in the event you’re hoping to make use of LinkedIn to develop your private model {and professional} community. 

Spotlight your space of experience

What are your prime three most valuable skills or credentials? Be happy to brag slightly and share what they’re together with any particular coaching or certifications you’ve gotten. This immediate could be useful for each job seekers and model builders alike.

Showcase your character

It doesn’t matter what your main aim is together with your LinkedIn Cowl Video, sharing your character is at all times a bonus. This may help viewers get a way of who you might be and in the event you’re tradition match for his or her enterprise. 

Share your companies / gives

This subject is especially helpful for freelancers or contractors who’re in search of work from their LinkedIn neighborhood. Give a short overview of your choices and direct viewers to the place they will join with you for reserving inquiries.

Ideas for making a LinkedIn Cowl Story Video

  • Be sure to are well-lit from the entrance when recording your video.
  • Report away from any loud sounds comparable to a busy road, noisy pets, or kids in order that your audio is loud and clear.
  • Be aware of any litter or objects you don’t want to be captured in your video and take away them from view.
  • Write a video script prematurely so you realize precisely what you’ll be saying and why.
  • Ensure that your script is participating, clear, and to the purpose
  • Have a trusted supply (or three) assessment your script earlier than you report your LinkedIn Cowl Story video.
  • Don’t neglect to breathe and attempt to calm down whenever you report your video in order that your character can shine by.
  • Somewhat additional smiling goes a good distance! Think about that you simply’re assembly a good friend for espresso in the event you want slightly assist with this.
  • If wanted, edit the video to keep away from delayed begin and stopping factors.
  • Double-check the audio and visible high quality of your LinkedIn Cowl Story earlier than importing.

Get automated ideas in your profile with UNICORE’s LinkedIn Optimization tool.

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