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Learning How to Run a Successful Political Campaign in the 2nd Half of Life [Podcast] – UNICORE

Podcast #224 – David Jenkins Runs a Profitable Political Marketing campaign for a Metropolis Council Seat


This week I’m talking with David Jenkins. David is without doubt one of the founding members of the UNICORE membership group who has gone from operating a realtors affiliation to being a Small Enterprise Improvement Heart guide earlier than retiring greater than a 12 months in the past.

David has a protracted historical past in metropolis and state authorities within the space of planning and zoning. David began a weblog final 12 months referred to as PLACESENSE – Data and dialogue concerning the significance of placemaking and planning for our communities.

David just lately ran for a metropolis council place in his hometown of La Platta Maryland. I wished you to listen to his story of operating a profitable political marketing campaign on the age of 72. David has grown a lot within the final couple of years that it proves you’ll be able to educate previous canine new methods.

This episode is sponsored by UNICORE. Try the UNICORE Community. Ensure that and decide up my newest ebook, Repurpose Your Career: A Practical Guide for the 2nd Half of Life Third Version. Now on to the podcast…

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The Why

David Jenkins was 72 years previous when he campaigned and gained the place of metropolis council place in La Plata, MD.

Why did he run? 

He was at all times fascinated about city growth, planning, coverage, and authorities. He additionally had gotten very engaged within the city by volunteering and serving to the mayor on the time and metropolis council members.

After a telephone name with a councilman, the mayor, and others that talked about David ought to take into consideration operating, he determined to place his cash the place his mouth was and jumped in.


To get began, David needed to fill out two varieties.

The primary kind was to point what workplace he was operating for and to get 5 signatures from city residents with a notary.

The second a part of the shape was six pages of questions coping with any battle of curiosity.

Additionally, if there are greater than two candidates for a place, it requires a main.

There have been three folks operating for this place in order that triggered a main.

Marketing campaign

Subsequent, David needed to marketing campaign.

His first step for this half was to do a Google search about find out how to win a marketing campaign in addition to ask others (together with the mayor) what he did efficiently in his marketing campaign.


He then created a Fb web page for the election.

On his Fb web page, he lined things like why he was operating for workplace, his passions for the problems, how he felt concerning the high points dealing with the city, and who he was as an individual.

He additionally began utilizing Canva to developed indicators and postcards which he’d by no means executed earlier than. 

After ordering indicators to stay in yards, he created a spreadsheet with folks he knew. He then referred to as all of these folks and requested permission to place the indicators of their yards.

And, each night time he made an effort to put up issues on his  Fb web page. He included articles about associated matters and points essential to his group.

He additionally made certain to answer any and all feedback as typically as he might.

Major Day

Major Day you’ll be able to go in a single hour earlier than the election to examine the poll containers and ensure they’re empty.

David voted after which camped out together with his chair and indicators and greeted the folks as they got here out.

Solely about 200 folks got here out to vote.

Within the Primaries, the highest two get to maneuver on.

David bought to maneuver on, as he was the highest candidate.

2nd Marketing campaign

There was what appeared like an enormous 9-week hole till the Might 4th election so David had to determine a brand new marketing campaign.

He ordered extra indicators, discovered strategic locations to place them up, and requested extra associates to place them up as nicely.

He continued to replace his Fb web page and created little postcards to place up that informed the brand new day for the subsequent election – after which reminded everybody on Fb to vote.

Public Appearances

There have been Zoom candidate boards with questions and solutions. David was relaxed through the first one as a result of solely 5 folks confirmed up. Nonetheless, by the third discussion board, there have been so many individuals with questions that it lasted about two hours! 

There have been additionally TV appearances.

David realized many issues by means of these appearances.

He realized he needed to decelerate his talking, take a look at the display screen, and when others have been speaking he wanted to take a look at the digital camera.

He additionally might present no emotion when others have been answering their questions.

David even realized find out how to maintain a Fb Dwell session. Regardless that nobody attended, he might preserve the recording exhibiting on his web page so that individuals sooner or later might see his face and listen to what he needed to say.

Election Day

It was a really lengthy day for David.

He voted first, then went again exterior and arrange store for the day.

I used to be there all day and into the night time assembly and greeting folks as they stopped by.

Lastly, at 11pm, a good friend in addition to the Mayor each texted him and informed him the excellent news.

He had gained the election.

Then … he questioned what he had executed.

The UNICORE Neighborhood

David is a part of the UNICORE Neighborhood. He had the assist and accountability he wanted from the group not solely throughout this election course of but in addition when he was initially transitioning out of labor into retirement.

He actually appreciates realizing he’s not alone on this part of life. Others within the group are going by means of the identical issues and have priceless classes to show everybody.

He additionally realized find out how to use the packages he wanted to win the election.

He now could be prepared for the exhausting a part of successful.

Help the Present

Ensure that to take a look at the UNICORE Community.
Marc invitations you to attach with him on LinkedIn.com/in/mrmiller. Simply embrace within the connection request that you simply hearken to this podcast. You possibly can search for UNICORE on FacebookLinkedIn, or @CareerPivot on Twitter. Please assist the Repurpose Your Profession podcast by going to Careerpivot.com/donate.

Please jump over to CareerPivot.com and subscribe to get updates on this podcast and all the opposite happenings at UNICORE. You may also subscribe to the podcast on iTunesStitcher, the Google Podcasts app, Podbean, the Overcast app, or the Spotify app and on Pandora. Please take into account writing a evaluate on Apple Podcast or on Podchaser.com.

Marc Miller  

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