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New research looks inside the UK ageism epidemic – Workplace Insight


ageismNew analysis performed by McCarthy Stone, claims to show the true scale of Ageist Britain, reporting that over 1 / 4 (27 %) of over 65s within the UK – equal to greater than three million individuals – have been victims of ageism. 60 % of UK adults imagine it’s an issue that wants fixing.

With the implications of age-based discrimination together with prejudice and dehumanisation, McCarthy Stone is tackling the problem head-on by calling for quick motion from the federal government and wider society to repair the continued bias towards our oldest communities.

The analysis underpins McCarthy Stone’s new Vision for Later Life in Britain report – an in depth evaluation of the UK’s attitudes to, and expertise of, ageing, based mostly on a ballot of 5,000 adults and in-depth interviews with later life specialists and aged residents. It highlights the size of the ageism epidemic throughout the nation, proving it to be one of many final bastions of ‘acceptable’ discrimination.

Importantly, the report claims that ageism – which mostly manifests itself in detrimental stereotypes and derogatory terminology reminiscent of ‘pensioners’, ‘outdated fogey’ and ‘codger’ – is fuelling continued misrepresentation of older individuals inside society and a lack of know-how about later life. 43 % of individuals underneath 65 concern they’ll be considered frail and one way or the other much less necessary in older age, but greater than half (51 %) of over 65s say they really really feel extra assured and resilient in later life.

This misrepresentation is having a detrimental influence on the existence of the over 65s. 41 % say ageism leads to dehumanisation of older individuals and a 3rd (31 %) imagine it has a detrimental influence on mental health. Greater than half (52 %) imagine ageism creates a lack of information of older age teams’ needs and desires – a worrying consequence given our collective nationwide accountability to assist the ageing inhabitants.

“Ageism dehumanises our most susceptible and perpetuates misrepresentation”

Nearly half of Brits (43 %) imagine the federal government is the primary supply for driving on a regular basis ageism and detrimental perceptions of older individuals, and 44 % of these aged 65 and over really feel that because of this, authorities insurance policies fall quick in delivering what our older demographics want. Solely 17 % of respondents imagine that older communities are given adequate social care assist. The promoting, media and leisure industries are additionally deemed responsible of pushing detrimental perceptions of ageing.

John Tonkiss, Chief Govt of McCarthy Stone, stated: “Our report reveals the UK is blighted by ageist attitudes that forestall society from offering the assist and alternatives older individuals want. Ageism dehumanises our most susceptible and perpetuates misrepresentation. The post-pandemic period presents the chance for us all to re-set and champion the wants and wellbeing of older individuals in society. We should collectively sort out the foundation causes and influence of ageism and create a society through which later life is full of pleasure, happiness and objective. We’re calling on authorities and society to make optimistic modifications to determine Britain as the most effective place through which to dwell and develop outdated.”



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